SM

Simple apps for a simpler life

I'm Scott McMurray, a self-taught developer from Ohio building apps that add value to people's lives, without the addictive algorithms of big tech.

I also write about AI-enabled analytics and analyst agent architecture.

About Me

Based in Ohio, I'm a self-taught developer with a unique perspective on building software. As a husband and father, I understand the value of time—and the importance of building things that create real value.

My approach combines business thinking with technical execution. I see problems through the lens of user needs and practical value, not just technical solutions. I build apps that people actually want to use, whether it's a fitness tool, a learning platform, or a fun game.

I embrace AI-first development practices, leveraging modern tools to build faster and smarter. This allows me to focus on creating apps that solve real problems.

That same practical streak shows up in AI-enabled analytics. An analyst agent should answer a business question by calling a governed semantic model, then show the measure it used. I wrote the practices up as a best-practices guide.

4
Apps in Portfolio
100%
Self-Taught
1
Mission

Skills

Product building, and the architecture behind AI-enabled analytics.

Products

  • TypeScript
  • React Native and Expo
  • Next.js
  • iOS and web apps

AI-enabled analytics

  • Analyst agent architecture
  • Governed semantic models
  • MCP as a tool boundary
  • Self-service reporting

Read the guide: Building an AI Analyst Agent

Get in Touch

Questions about my apps? Want to connect? Feel free to reach out.

Contact Me